The kids in girl- and boyland don't have to wait until December to have a jubilee, thanks to SVL Holdings. The company owns and operates holiday-themed businesses north of Toronto, including amusement park, Santa's Village, and nearby Santa's Whispering Pines Campground. It also owns the non-Yule amusement arcade, Sportsland (go-carts, laser tag, mini-golf, and the like). Santa's Village was established in 1955 when a group of local citizens decided to find a way to bring in tourists following the construction of a new highway that bypassed their area. Since then, the park has grown to include rides, entertainment, a petting zoo, camping facilities, and a water park.