USAA has a decidedly military bearing. The mutual insurance company serves 7.2 million member customers, primarily military personnel, military retirees, and their families. Its products and services include property/casualty and life insurance, banking, discount brokerage, and investment management. USAA relies largely on technology and direct marketing to sell its products, reaching clients via the telephone and Internet. The company's USAA Alliance Services unit provides discount shopping (floral, jewelry, and home and auto safety items), and travel and delivery services to its members.