There's nothing little about Lidl. The German discounter sells everything from purses and peas to produce and PCs. Lidl operates more than 10,000 deep-discount department stores and no-frills Lidl supermarkets throughout Europe (about a third are in Germany), making it one of the leading discount store operators in its home country and in Europe. The stores commonly carry about 800 different items, mostly under Lidl's own brand. By emulating ALDI's low-cost operating methods, Lidl is challenging and even outpacing its rival in some markets, notably France. Lidl's founder, the billionaire Dieter Schwarz, and his family control Lidl.