American Greetings Corporation (American Greetings) designs, manufactures and/or distributes social expression products, including greeting cards, gift packaging, party goods, giftware and stationery. The Company operates in five segments: North American Social Expression Products, International Social Expression Products, Retail Operations, AG Interactive and non-reportable operating segments. Its North American Social Expression Products and International Social Expression Products segments primarily design, manufacture and sell greeting cards and other related products through various channels of distribution, with mass retailers as the primary channel. Retail Operations segment operates approximately 412 card and gift retail stores in the United Kingdom. The AG Interactive segment distributes social expression products, including electronic greetings, and a range of graphics and digital services and products. The non-reportable segments primarily include licensing activities.