Sexy Hair makes it its business to take sexy from concept to reality. Sexy Hair Concepts makes and distributes hair care products for sale in more than 60,000 US professional hair salons. Products include Fresh Concepts, its Sexy Hair line, Sex Symbol Aero Tan (self-tanning spray), and Formulas by Ecoly. The company has enlisted the help of such celebrities as American Idol finalist Katharine McPhee to serve as the face of the company in ads and promotional materials. Sexy Hair Concepts distributes its products in the US and internationally -- in more than 35 countries. Formerly named Formulas by Ecoly and founded by Michael O'Rourke, Sexy Hair Concepts is run by Karl-Heinz Pitsch, its president and CEO.