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Millward Brown, Inc.

 

Officers and directors

Travyn Rhall
Global CEO
Dave Sandberg
Global CFO
Ron Markham
Chief Information Officer

Address

11 Madison Ave., 12th Fl.
New York, NY 10010
USA
+1-212-548-7200 (Phone)
212-548-7201 (Fax)

Website links

Millward Brown provides market research services, specializing in brand performance, from more than 85 offices in almost 60 countries. Its research data helps customers develop brand strategies, select an appropriate media mix, choose advertising, and evaluate the financial returns. Its DynamicLogic segment offers metrics, analysis, and other research information on marketing effectiveness. On the qualitative front, the company's Firefly Millward Brown operations conduct online focus groups and qualitative interviews. Millward Brown is a subsidiary of The Kantar Group, the market research division of UK-based media services conglomerate WPP Group. Millward Brown traces its market research roots back to 1973.

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