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American TV & Appliance of Madison, Inc.


Officers and directors

Douglas G. (Doug) Reuhl
President and CEO
Steve Mixtacki
Paul Kolbert
SVP Marketing


2404 W. Beltline Hwy.
Madison, WI 53713
+1-608-271-1000 (Phone)
608-275-7339 (Fax)

Website links

American TV & Appliance of Madison is happy to outfit your entire house, including your upscale kitchen. The company sells appliances, electronics, and furniture in Illinois, Iowa, Michigan, and Wisconsin. With nearly a dozen retail outlets, it offers such products as recliners, dining room sets, mattresses, dishwashers, refrigerators, headphones, sound bars, iPads, plasma and LCD TVs, and home audio systems. The company also has a distribution center and a service center offering parts and repairs. American TV & Appliance even makes house calls to fix large appliances, regardless of where they were purchased. Ferd Mattioli founded the company in 1954.

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