Benchmarking Partners provides consulting and training services aimed at sales force improvement. The company works with senior leadership teams to identify market opportunities and to develop and implement effective sales programs that take advantage of those opportunities. It also provides training and other tools designed to identify industry best practices, measure program effectiveness, and align sales forces with high-level initiatives. Customers have included IBM, Wal-Mart, Oracle, and Cisco. Chairman and CEO Ted Rybeck founded the firm in 1994.