In the mining world, palladium is a rare and precious metal; in the investment world, however, Palladium Equity Partners is an investment firm known to mine for companies that serve the burgeoning US Hispanic population. Formed in 1997, Palladium Equity Partners focuses on companies that are in a position to target the Hispanic market, which the company deems to be a fast-growing and profitable market segment. It invests in various industries, including financial services, food, retail, business services, health care, manufacturing, and media. Palladium Equity Partners has offices in New York and Los Angeles. The firm has more than $2.5 billion in assets under management.