Wise marketers know their customers like the back of their hands. SageMetrics provides business intelligence software and services designed to give companies that kind of knowledge. The company's hosted precision marketing software applications use Web analytics and audience management tools to analyze online customer behavior for targeted marketing purposes. SageMetrics' SageAMP behavioral targeting application analyzes Web site visitors and delivers ads based on who the customer is rather than presenting the same material to everyone who visits a page; its SageAnalyst tool profiles individual site visitors and provides summary analysis of site activity. Australian marketing firm BlueFreeway owns the company.