Content is king at Harris Publications. The company publishes a variety of niche magazines, including "King" (a men's magazine aimed at African-Americans, dubbed by some as the "black Maxim"), "XXL" (a hip-hop music magazine), Rides (all about cars), and Antenna (consumer products). Publications in its Harris Tactical Group are focused on weaponry, with titles such as Tactical Knives and Combat Handguns. In contrast to its testosterone-laden titles, the eclectic Harris Publications also publishes content for women, including craft magazine Quilt, as well as Cottage Style and Romantic Country. Other holdings include Dog News (often called the bible of the dog show world) and the comic book Vampirella.