Nutro Products hopes to become a big part of Fido's dinnertime ritual. The company formulates and manufactures dry and canned food, biscuits, and treats for dogs and cats. Brand names include Natural Choice, MAX, and Ultra. Its products, which compete in the premium pet food market, are available in more than 12,000 feed stores and pet supply shops (such as Petco and PetSmart) across the US and Canada. Nutro's products are also distributed internationally. Nutro Products' roots reach back to 1926, when it was purchased from a British entrepreneur and transplanted to Southern California. It is a subsidiary of food, snack, and pet care manufacturing giant Mars.