The Jeffrey Group specializes in public relations and marketing for the Latin American, US Hispanic, and Florida markets. Founded in 1993, the independent firm provides include spokesperson training, crisis management, event marketing, direct marketing, and design services. Its US Hispanic division, called Axeso, was introduced in 2005. PubTracker� is the group's media tracking and analysis service for Latin American news coverage. The Jeffery Group has offices in Miami, New York City, Buenos Aires, Mexico City, and Sao P�ulo. British Airways, the Discovery Network, FedEx, Kodak, and Toshiba have all made use of the firm's expertise.