Assetlink feels not just protective about its customers -- it's a bit maternal. The company provides software designed for marketing operations management (MOM). Its applications improve clients' marketing operations by defining programs, allocating budgets, tracking tasks, communicating offers to targeted customers, and reconciling program spending. Assetlink targets customers in the consumer packaged goods, financial services, industrial, and pharmaceutical markets. The company's customers have included Credit Suisse, Dreyer's Grand Ice Cream, Novartis, and Winterthur. CEO Chetan Saiya founded the company in 1997; Assetlink was bought by SAS in 2011 for an undisclosed amount.