Back Up, Inc. -- which does business as the Rutherford Bolen Group -- offers integrated marketing services, incorporating traditional advertising, direct marketing, online promotions, packaging, and branding to promote clients' products. The agency also offers lead generation and sales marketing support services. Located in Silicon Valley, the Rutherford Bolen Group caters to clients in high-tech, retail, and medical industries. Their client list has included such companies as Avaya, Oracle, Samsung, and Zouves Fertility Clinic. The group was founded in 1991 by Susan Rutherford and Gary Bolen.