Maveron is into mavericks with vision. The firm makes venture capital investments in early-stage traditional and technology-driven consumer goods and services companies. Besides financial backing, Maveron provides strategic services, including business development, merchandising, and marketing. Maveron was founded in 1998 by venture capitalist Dan Levitan and Starbucks chairman Howard Schultz (no stranger to merchandising or marketing). It has backed such firms as eBay, drugstore.com, and Capella Education. Maveron's holdings include frozen yogurt chain Pinkberry, Knowledge Networks, and Potbelly Sandwich Works.