QIWI plc is a provider of payment services in Russia and the Commonwealth of Independent States (CIS). The Company's network enables payment services across physical, online and mobile channels. Its consumers can use cash, stored value and other electronic payment methods to order and pay for goods and services across physical or virtual environments interchangeably. The Company operates in and target markets and consumer segments. It provides an integrated network of physical and virtual wallets and payment channels that enable consumers to deposit cash, convert it into a digital form and remit the funds to a virtual wallet, a variety of Visa-branded prepaid cards or any merchant in its network. The consumers access the Company's payment network through two primary channels, such as physical distribution represented by its kiosks and terminals, and virtual distribution represented by its online product that it operates under the Visa Qiwi Wallet brand.