Your traditional health plan might not cover those herbal remedies and therapeutic massages, but American Specialty Health (ASH) will. The company and its subsidiaries (known as the AHS Companies) offer health care coverage that complements more traditional plans, covering alternative therapies such as chiropractic care, acupuncture, massage therapy, dietetics, naturopathy, and vitamins. ASH offers its services to traditional medical plans and directly to employers. It administers benefit programs for some 31 million members and has millions more in affinity discount programs. It also offers fitness plans and wellness programs for smoking cessation and weight loss through its Healthyroads subsidiary.