Online Insight is set to raise your marketing IQ. The company provides guided selling and market intelligence software. The company's eMpower software, helps clients build sales by combining market intelligence with sales tactics that steer the sales process from first contact through closing. The company was originally founded as a market research firm and has built its software offerings around it work in understanding the motivational components of the buying process. Online Insight's primary customers are businesses in the financial services, health care, and insurance industries.