Front Row Marketing Services always has good seats to the sports and entertainment services game. The company, a unit of sports facility operator Global Spectrum, connects advertisers to the sports world by helping companies negotiate corporate naming rights for venues, broker venue advertising and sponsorship deals, and consult on corporate suite and club seat premium seating sales. It also provides similar services to colleges and municipalities. Front Row Marketing benefits from its place in Comcast's family tree. The largest cable firm in the US, Comcast also owns venues through Global Spectrum, regional cable sports TV networks, and professional sports teams including the Philadelphia Flyers and 76ers.