Fireclick hopes to add the extra spark that your online operations need. The company provides hosted Web analytic software that customers use to measure and analyze Web site traffic and customer behavior, as well as marketing campaigns and advertising effectiveness. Fireclick also offers professional services, such as consulting, support, training, and maintenance. Fireclick's customers come from a variety of industries, such as manufacturing, retail, electronics, consumer goods, and travel. The company is a wholly owned subsidiary of Digital River.