Equinox Holdings hopes you go to the gym more than twice a year. The company operates upscale, full-service fitness clubs under the Equinox, Pure Yoga, and Blink brands. The Equinox clubs offer an integrated selection of fitness programs, services, and products to meet the needs and active lifestyles of its members. Programs include strength and cardio training, group fitness classes, personal training, spa services and products, and Pilates training. Most Equinox clubs also sell apparel, healthy food, smoothies, and juices. Equinox opened its first club in New York in 1991.