Anthem Health Plans of Kentucky (which does business as Anthem Blue Cross and Blue Shield) is a top health insurer in the Bluegrass State. A part of health insurance giant Anthem group of companies, the firm is Kentucky's Blue Cross and Blue Shield licensee. It provides the state's residents with managed health care products that include HMO, PPO, point-of-service, and traditional indemnity plans under the Anthem and Blue brands. Anthem Health Plans of Kentucky also offers several health plans designed for Medicare beneficiaries and for individuals, as well as a consumer-driven plan branded as Lumenos. In addition, it administers supplemental life, dental, vision, and behavioral health coverage.