Millennial Media, Inc. is an independent mobile advertising platform company. Its technology, tools and services help developers maximize their advertising revenue, acquire users for their applications and gain insight about their users. To advertisers, the Company offers audience reach, targeting capabilities and the opportunity to deliver interactive and engaging advertisement experiences to consumers on their mobile connected devices. The Company’s technology and data platform, MYDAS, platform accesses and analyzes volumes of data-location, social, interest and mobile device to provide a multi-dimensional view of individual profiles that it calls its Relevance Graph. The Company provides tools and services to developers that allow their apps to display banner ads, interactive media ads and video ads from its platform. Its advertiser and developer solutions support all mobile operating systems, including Apple iOS, Android, Windows Phone and BlackBerry.