If you've got to be hooked on something, phonics is a good choice. Smarterville Productions owns, creates, and distributes the "Hooked on Phonics" line of educational products, which help students develop skills in reading, math, and studying. The company publishes a variety of age-appropriate products for infants, toddlers, and older children. Its instructional materials are available in DVD, CD, flash card, and book formats. The company also publishes teaching aids for instructors and parents. Educate, the parent of Sylvan Learning Center, acquired Hooked on Phonics in 2005. Two years later, the company was spun off and renamed Smarterville.