Effective marketing often starts with innovative market research. Synovate is one of the world's leading market research organizations, with operations in about 80 countries. It provides a wide range of services, from brand tracking to pricing research to sales forecasting, as well as custom research services. Synovate offers expertise to corporate customers in a number of industries, including automotive, financial services, health care, and retail. Once a division of UK-based advertising conglomerate Aegis Group, Synovate was sold to international research firm Ipsos SA in late 2011.