Keeping your employees motivated is the key for this company. Grass Roots Projectlink (formerly Projectlink Motivation) provides various employee incentive and rewards programs. The company offers rewards such as airline miles, retail savings vouchers, and corporate gifts through its Grass Roots Consumer Promotions division. Other services include creating exhibitions, conferences, and group travel programs. It serves more than 1,000 clients in the UK. Grass Roots Projectlink, which was founded in 1984 by Richard Kirk, is a subsidiary of The Grass Roots Group, a provider of incentive marketing services that serves more than 15 countries.