Athletes -- young and old -- spend their play time decked out in Russell's sportswear and equipment. A vertically integrated manufacturer, the firm makes sweatshirts, uniforms, gear, and balls. Russell sells its JERZEES fleecewear and T-shirts to retailers and screen printers. Its Russell Athletic unit is a top uniform supplier and makes licensed apparel. The sports products maker also offers gear for football, basketball, and baseball under the Bike name; it's the official protective equipment supplier to Pop Warner through 2012. The Dudley brand caters to softball and Brooks chases after runners. Its Spalding unit boasts the official ball of the NBA. Berkshire Hathaway's Fruit of the Loom unit owns Russell.