Rewards make sense to Incentive Logic. The company assists organizations in achieving business results through the design, deployment, and management of performance-based incentive programs for customers, sales and channel partners, and employees. Its solutions include Software-as-a-Service (SaaS) platform, custom program design and consulting services, and rewards fulfillment for increasing customer loyalty, health and wellness participation, market research completion, channel revenues, and employee recognition. It has provided marketing services to such companies as Microsoft, 24 Hour Fitness, Yahoo!, and Novell. Incentive Logic was established in 1998.