Gerbig Snell/Weisheimer & Associates, dba GSW Worldwide, turns unknown drugs into household names. Its Tamiflu campaign for Roche tied TV advertising for the flu product to the animated penguin film Happy Feet. In addition to broadcast, GSW provides clients in the health care industry a wide array of marketing services, including print and online advertising, branding, direct marketing, event planning, market research, media placement, and public relations. GSW also offers specialized health care marketing services targeting consumer niches, such as minorities and women. GSW is a business unit of inVentiv Health's communications group.