Maddock Douglas aims to take new ideas "from mind to market." The firm specializes in creative development and marketing to help both start-ups and large companies conceive and commercialize new products and services. It offers market and trend analysis, modeling and prototype testing, and branding and packaging services to customers in the automotive, consumer products, financial services, publishing, retail, and telecommunications industries. Clients have included such big wigs as Allstate, ESPN, Johnson & Johnson, and McDonald's. Maddock Douglas was founded by CEO G. Michael Maddock in 1991.