Parallels (formerly SWsoft) provides virtualization and automation software to optimize computing across numerous hardware, operating system, and virtualization platforms. Its products -- marketed to businesses, consumers, and service providers -- include applications for operating-system virtualization, letting multiple programs run on a single server. Founded in 1999, Parallels also offers server and data center automation software. The company renamed itself after its former subsidiary, Parallels, in 2007. The rebranding gave a nod to the fact Parallels' products were winning the company wider recognition than its own.