Countering the usual dash for cash through hype and celebrity sponsorships, Brooks Sports takes a more soleful approach to building its name. The company makes running, cross-training, and walking footwear, apparel, and accessories for men, women, and kids under the Brooks and Moving Comfort brands. Products are sold by sporting goods retailers and athletic footwear stores in more than 40 countries as well as on Brooks' website. The company markets its gear primarily through runners' magazines and by sponsoring low-profile but respected members of the running community, eschewing mass TV advertising used by such rivals as NIKE. Founded in 1914, Brooks is owned by Berkshire Hathaway.