Interaction Associates believes that people learn better if they interact. The company offers leadership development and management training programs to mid-size and large companies hoping to improve employee performance. It combines classroom training, coaching, and customized learning programs in its approach to training executives and managers. Interaction Associates' products include multi-day workshops, needs analysis, competency identification, and train-the-trainer workshops. Customers have included Dell, Agilent, and Pfizer. Interaction Associates also offers public workshops and conferences for individuals. David Straus and Michael Doyle founded the employee-owned company in 1969.