Service-now believes automation is the IT thing for companies. Serving financial services, IT services, health care, and other industries, Service-now offers software and services that help IT organizations automate and integrate various enterprise technologies. Its cloud-based software works across operating systems, servers, networking equipment, PCs, mobile devices, and other technologies to facilitate workflow automation, data consolidation, and administration of organizations' business processes. Customers also use its platform to create custom applications for automating processes unique to their organizations. Founded in 2004, Service-now filed to go public in early 2012.