Colomer USA is out to make every day a good hair day for its customers. The company makes a variety of hair care formulas, specializing in ethnic styling and treatment products. It primarily markets to African-American and Hispanic consumers. Colomer USA's salon lineup is sold under several brands, including ABBA, American Crew, Art & Science, Mop, and TIGI. Labels for consumer products include Lotta Body, Creme of Nature, Revlon Realistic, Fabu-Laxer, and Fanci-Full. Once part of Revlon, Colomer USA operated under Barcelona's hair and beauty products concern The Colomer Group (owned by former Revlon exec Carlos Colomer and investors) until 2013, when Revlon bought the business for $665 million.