The Reynolds and Reynolds Company wants to help its customers run their auto dealerships as smoothly as cars just off the lot. The company provides software and services designed for the automotive retail industry (both dealerships and automakers), including applications to manage sales and service programs, loyalty programs, and procurement systems. It also offers customer relationship management (CRM) applications and document management systems. In addition, Reynolds provides its customers with a range of professional technology services, including consulting, design, integration, and training. Clients have included Asbury Automotive Group, Hendrick Automotive Group, and Mercedes-Benz USA.