Heelys, Inc. is a designer, marketer and distributor of sports products under the HEELYS brand, which is targeted to the youth market. Heelys are the original two-in-one shoe with removable wheels that can be used for roll or walk. The Company's primary product, HEELYS-wheeled footwear, is dual-purpose footwear that incorporates stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to rolling by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. HEELYS are distributed directly to retail stores in the United States and certain other countries, and through international wholesale distributors.