Blue Nile, Inc. is an online retailer of diamonds and fine jewelry. The Company operates through the online retail jewelry segment. It sells its products through the Blue Nile Website in over 40 countries and territories across the world. Its domestic sales consist of products delivered to customers within the United States and its international sales consist of products delivered to customers outside the United States. The Company's Website showcases over 150,000 diamonds and styles of jewelry, including rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts and accessories. Its subsidiaries include Blue Nile LLC (LLC), which serves customers in the United States, Canada and Asia Pacific; Blue Nile Worldwide Inc., which serves its customers in Europe; Blue Nile (Shanghai) Trading Co., Ltd., which serves customers in China, and Blue Nile Jewellery, Ltd (Jewellery), which operates a customer service and fulfillment center in Dublin, Ireland.