Rakuten Inc. is a Japan-based company that has seven business segments. The Electronic Commerce (EC) segment operates Internet shopping mall, auction Website and online bookselling Website under the names Rakuten Ichiba, Rakuten Auction and Rakuten Books respectively, as well as provides EC-related consulting services and others. The Credit Payment segment provides the card loan and credit card services. The Portal Media segment is involved in the Internet advertisement business, as well as the provision of portal Website under the name Infoseek and job information community Website. The Travel segment operates Internet accommodation booking and travel Websites. The Securities segment provides online securities trading services. The Professional Sports segment operates professional baseball league under the name Rakuten Golden Eagles, as well as plans and sells related goods. The Communication segment provides fusion phone and Internet Protocol (IP) subscribed telephone services.