AirMedia Group Inc. (AirMedia) operates a digital media network in China dedicated to air travel advertising. As of March 1, 2009, the Company operated 2,428 digital frames and 2,752 digital television screens in airports and place its programs on 49,482 digital television screens on airplanes. AirMedia operates its advertising business through its consolidated variable interest entities and their subsidiaries in China. The Company has contractual concession rights to operate digital frames in 26 airports in China. As of March 1, 2009, it operated 2,428 digital frames in 22 airports. As of March 1, 2009, it had contractual concession rights to operate digital television screens in 51 airports, including all of the 30 largest airports in China. In July 2008, the Company acquired the advertising business on gate bridges in several airports by purchasing Excel Lead International Limited (Excel Lead) and a 80% of the interest in Flying Dragon Media Advertising Co., Ltd., (Flying Dragon).