American Sierra Gold Corp, formerly CE Entertainment, Inc, is an American gold company. The Company focuses on the exploration and production of gold properties in North America. The Company is headquartered in Reno, Nevada. The Company’s projects include Urique Project, Urique Project, south, and Urique Project, north. The Urique Project consists of 11 concessions covering 28,880 hectares and is located in the prolific Sierra Madre gold belt of northern Mexico. American Sierra has optioned 9 % interest in the Urique Project. The Company has multiple drill sites within 10 miles of producing mines owned by Gold Corp.