MOKO Social Media Limited (MOKO) is engaged in the development and branding of mobile social networks for tailored audiences to enable mobile communities of people to socialize and communicate around their common interests. The Company's segments include Mobile Social and Mobile Advertising. Mobile Social includes MOKO's mobile social networks and community/chat product business. Mobile Advertising includes MOKO's performance-based, the United States mobile advertisement network, which is working directly with advertisers and targeting specific industry sectors (or verticals), including Mobile Games, Mobile Applications, Financial Services and Digital Publishing to allow it to provide advertisers with direct opportunities to place advertisements in MOKO properties, such as REC*IT, REC*IT fitness, BigTeams and others. Mobile Advertising contains the Company's mobile community development business to be monetized via customized mobile social advertising.