Ebiquity Plc is the holding company. The Company provides a range of business critical data, analysis and consultancy services to advertisers, media owners and public relations (PR) professionals on an international basis. The Company operates in two segments: Analytics and Platform. Analytics include media benchmarking services, marketing effectiveness consultancy and reputation management, which are delivered by teams of media professionals using technology solutions and support services. Platform includes advertising monitoring, social media monitoring and e-vouching, all of which are delivered via online platforms. The Company�s subsidiaries include Ebiquity Germany GmbH, Ebiquity Russia Limited, Echo Research Limited and Faulkner Media Management Pty Limited. In January 2014, Ebiquity Plc acquired China Media Consulting Group Limited. Effective May 8, 2014, the Company acquired the remaining 15% interest, which it did not already own, in Billetts America LLC.