Direct Line Insurance Group plc is a United Kingdom-based personal and small business general insurer. The principal activity of the Company is managing its investments in subsidiaries, providing loans to those subsidiaries, raising funds for the Company, and the receipt and payment of dividends. Its operating segments include Motor, Home, Rescue and other personal lines, Commercial and Run-off. It operates a multi-brand, multi-product and multi-distribution channel business that covers various customer segments for personal lines general insurance, and small and medium-sized enterprise commercial insurance. The Company's brands include Direct Line, Direct Line for Business, Churchill, Privilege, Green Flag, NIG and Brand Partners. Each of its brands provides products targeted at one or more insurance segments, including motor, home, rescue, pet, travel and commercial. The Company sells directly over the phone, Internet and through the United Kingdom's main price comparison Websites.