Nancy Bailey & Associates might not be licensed, but they are licensing professionals. The company helps clients build and manage brand licensing programs, providing strategic licensing consulting, product development and approval, contract negotiation, royalty collection, quality assurance, and other services that capitalize on a good name. The company's portfolio has included work with such brands as Crayola, Ocean Spray, Reynolds, and Travelocity. In early 2011, Nancy Bailey & Associates was acquired by media powerhouse Omnicom. It was merged with Omnicom's Beanstalk agency, which operates within its Diversified Agency Services division.