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Barbara's Bakery Inc.

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Officers and directors

Brian Wernham
Commercial Director Canada
Catherine Lahauossois
Senior Procurement Manager
Sheldon Gasee
Brand Manager


500 Nickerson Rd
Marlborough, MA 01752-4695
+1 800-343-0590 (Phone)
707-765-2927 (Fax)
A company for moms managing their family's health, happiness, and hunger pains! Barbara's Bakery whips out batches of whole grain cookies, crackers, breakfast cereals, and snacks touting no preservatives, refined white sugar, hydrogenated oils, or artificial additives. Its products (from Puffins cereal to Snackimals animal crackers) are primarily wholesaled to natural food retailers in Canada and the US. The company is owned by UK cereal maker Weetabix and part of Weetabix North America, which oversees the US distribution, sales, and marketing of its parent's Alpen and Weetabix lines. Barbara's Bakery was founded as an organic retail bakery in 1971 by 17-year-old California entrepreneur Barbara Jaffe.

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