A niche player in an industry dominated by giants such as Enterprise, Hertz, and Avis, Payless Car Rental System operates from more than 80 locations (nearly all of which are franchised) in 20 countries throughout the Americas and Europe. It maintains an alliance with Australia-based Network Car and Truck Rentals, which has about 90 locations in that country. Together, the companies maintain a fleet of more than 10,000 vehicles. Payless Car Rental is part of the Avalon Global Group, which also includes car sales, lodging, and parking companies that operate under the Payless brand. Payless Car Rental was founded in 1971.