Charm Communications Inc. is an advertising agency in China focused on offering services from planning and managing advertising campaigns to advertisements, and engages in media investment management through identifying, securing and selling advertising resources. Its operating segments are media investment management, advertising agency, and branding and identity services. Advertising agency places advertisements for its clients on an array of television channels, including Closed Circuit Television and satellite and regional television channels and on other media platforms, including internet and out-of-home media. Its media investment management secures all or a portion of the advertising time and other advertising rights, which include soft advertising such as sponsorship on a specific television channel. Its branding and identity services provide its advertising clients with creative design, development and production of advertisements and marketing consulting services.