Conseco, Inc. (CNO) is the holding company for a group of insurance companies operating throughout the United States that develops, markets and administers supplemental health insurance, annuity, individual life insurance and other insurance products. The Company focuses on serving the senior and middle-income markets. CNO sells its products through three distribution channels: career agents, professional independent producers (some of whom sell one or more of its product lines) and direct marketing. The Company manages its business through three primary business segments: Bankers Life, Colonial Penn and Conseco Insurance Group.